Building Your Brand: What’s Your Value Proposition?

11:15 AM-12:15 PM ET/8:15-9:15 AM PT – Breakout Session Round 1 (1 CPE Credit):

What are your core values as a professional? What do you bring to the table each day? This breakout session will help you explore what truly matters to you as an individual in the workforce, and how to effectively communicate that to your colleagues and supervisors. You’ll also learn how to establish your personal brand so that you can carry it with you throughout your career.

Key Takeaway: You’ll learn how to define your personal brand and how to effectively communicate it to your supervisor and colleagues.

ECQ 5: Building Coalitions


Brian Wilson, Organizational Change Management Lead, U.S. Securities and Exchange Commission, is a recognized contributor and facilitator in his field with over 13 years of experience supporting and leading projects and programs at prominent organizations such as Department of Homeland Security and the Department of Defense. Currently, he holds the position of Organizational Change Management Lead within the Office of Information Technology at the Securities and Exchange Commission, where he plays a crucial role in driving digital transformation initiatives.

Brian possesses a diverse skillset encompassing digital transformation, project and program management, business operations, customer service, and organizational development. In his current role, he takes charge of various responsibilities within the Cloud Center of Excellence, including overseeing training and upskilling programs, managing communications, engaging stakeholders, and implementing organizational change management strategies.

Prior to his current position, Brian served as the Program Manager for the Electronic Contract Filing System (ECFS) at the Department of Homeland Security. In this role, he successfully led and supervised market research, procurement, and contracting activities, as well as training and implementation efforts. Notably, Brian and his team accomplished the deployment of ECFS amidst the challenges posed by the height of the pandemic.

Brian’s educational background includes a master’s degree in Business Administration from Webster University and a bachelor’s degree in Marketing from Rutgers University. These qualifications have provided him with a strong foundation in business and marketing principles, enhancing his abilities in his professional endeavors.

Beyond his professional achievements, Brian is a true creator at heart, dedicating his free time to pursuits such as photography and music production. He was also a former member of the Washington DC Chapter of the Recording Academy, highlighting his passion for music and involvement in the industry.

Brian’s specialties include organizational change management, business development, project management, acquisition, customer relations, leadership, meeting facilitation, MS Project, Windows, and organizational skills. These areas of expertise showcase his well-rounded capabilities and his ability to drive successful outcomes in diverse organizational settings.